Social Media

What Is It?

Social Media Marketing

Social media marketing is the strategic use of platforms like Instagram, Facebook, TikTok, LinkedIn, and others to promote products, services, and brands. It helps businesses connect with their target audience, build brand awareness, drive traffic to their websites, and ultimately increase sales. By sharing engaging content, running ad campaigns, and interacting with followers, businesses can create meaningful connections that support long-term growth.

Why Is Social Media Important?

Social media marketing is essential for modern businesses. It provides a powerful way to:

  • Expand your reach: Connect with local and global audiences.

  • Build brand awareness: Make your business recognizable and memorable.

  • Engage customers: Foster loyalty through two-way communication and personalized content.

  • Leverage data: Use analytics to refine your strategies and make data-driven decisions.

  • Boost SEO and web traffic: Enhance your online presence and drive visitors to your website.

  • Collaborate with influencers: Tap into trusted voices to amplify your message.

  • Stay competitive: Adapt to trends and communicate in real-time.

In today’s digital landscape, social media marketing is more than optional — it’s a key driver of brand identity, customer relationships, and business success.

The Power of Social Media: By the Numbers

  • The average CTR of ads across social media was 1.21% in 2022.
    While this was a slight decrease from 1.3% the year before, it highlights the continuous need to create eye-catching, compelling content to drive engagement and conversions.

  • 77% of businesses use social media to reach customers.
    In an increasingly digital world, the majority of small businesses leverage social platforms to connect with their audience — and 41% of them rely on social media as a key revenue driver.

  • 90% of users follow at least one brand on social media.
    This demonstrates how consumers today value direct, engaged relationships with brands, and how crucial it is for businesses to maintain an active, authentic presence.

  • 76% of social media users have purchased something they saw on social media.
    Whether buying instantly, waiting to complete a transaction online, or heading in-store, these numbers show how social media influences the modern buying journey and shapes the future of retail.

My Work

Social Media Experience

Proven Results. Purpose-Driven Strategy. Powerful Growth.

With 3 years of hands-on experience, I’ve helped businesses, personal brands, and nonprofits dramatically grow their digital presence through intentional strategy, creative storytelling, and data-driven media plans. My passion is turning untapped potential into measurable success.

Performance That Speaks for Itself

3 months Before my management:

  • 146 posts | 47,838 views

3 months After my strategy implementation:

  • 193 posts | 98,036 views

Overall growth:

  • +50,198 total views

  • +104.9% increase in engagement

Platform-by-Platform Results:

  • Instagram growth: +143.7%, +51.1%, +320.7% across multiple accounts

  • TikTok growth: +110.3% and 100% growth on newly launched accounts

  • Facebook growth: +15.9% and +224.5% across multiple accounts

Leading a Digital-First Movement

As Founder and Creative Director of a faith-driven nonprofit, I launched and scaled an organization focused on outreach, creative storytelling, and event marketing. From concept to execution, I built a brand that thrives on digital strategy and media excellence.

In less than a year:

  • 145,288+ impressions

  • 132,000+ content views

  • 5,964+ profile visits

  • 9,000+ website visits

  • Grew Instagram to 900+ followers organically

  • Marketed and managed high-impact events (80–120+ attendees)

Key contributions:

  • Developed and executed 10+ outreach campaigns

  • Built brand identity (visuals, messaging, tone)

  • Created and managed short-form video, photography, Reels, and web content

  • Designed and led cross-platform content calendars and media rollout strategies

  • Directed digital and in-person activations

Paid Ads & Campaign Strategy

I have managed 15 ad campaigns across Instagram and Facebook with a total budget of $1,900. These campaigns achieved:

  • 4,254+ link taps

  • Hundreds of thousands of views on promoted content

Through thoughtful planning and careful execution, I maximized the impact of a modest budget and generated meaningful engagement.

My process includes:

  • Data-driven audience targeting to reach the right people

  • Creative designed to capture attention and drive action

  • Budget optimization to deliver the best return on investment

  • Continuous monitoring and refinement to keep campaigns effective

I don’t just run ads — I create campaigns that align with your goals and deliver real results. Whether you want to build brand awareness, drive traffic, or generate leads.

Why Work With Me

I create strategies that drive real growth and build authentic connections. No matter the business I know how to scale your presence and make your message stand out.

MS Media Social Media Ecosystem

Overview

The MS Media Social Media Ecosystem is a strategy-based content solution designed for Instagram, TikTok, and Facebook. Instead of hiring a costly social media manager or full-time videographer, we give your business the tools, structure, and support needed to create high-quality content internally. Our team handles the creative direction and content strategy, and your team executes—saving time, money, and overhead.

What We Provide

  • Platform-specific content strategies for Instagram, TikTok, and Facebook

  • A monthly content calendar with optimized posting guidance

  • Creative direction for video concepts, hooks, visuals, and editing structure

  • Filming advice tailored to your internal resources (including phone filming)

  • Budget-friendly marketing guidance to avoid unnecessary hires or gear

  • Ongoing consulting, feedback, and strategy sessions

How It Works

1. Strategy Development
We begin by crafting a tailored content strategy based on your brand’s goals, ideal audience, and current social presence.

2. Creative Direction
We develop a content roadmap that includes video ideas, filming instructions, and best practices—so you know exactly what to create and how to do it.

3. Internal Implementation
Your team films and publishes the content using tools you already have. No expensive equipment or full-time staff required.

4. Ongoing Support
We remain involved through regular check-ins, feedback sessions, and updates to your strategy to ensure continued growth and consistency.

Why Choose the MS Media Ecosystem Over Traditional Options

Hiring a traditional social media manager typically costs between $2,000 and $6,000 per month. While they may handle posting, they often lack marketing insight and rarely provide creative direction or filming guidance. On the other hand, hiring an in-house videographer can cost between $3,000 and $7,000 per month and requires expensive equipment, making it a high-overhead and time-intensive option.

The MS Media Ecosystem offers a streamlined, strategy-driven alternative at just $750 per month. We provide your team with detailed creative direction, platform-specific strategy, and filming guidance using tools you already have—like a smartphone. Our approach is both cost-effective and results-focused, giving you professional marketing without the traditional price tag.

Summary

For just $750/month, MS Media delivers professional-level content strategy, creative direction, and implementation support across Instagram, TikTok, and Facebook—without the cost of hiring a full-time team. It’s the most efficient and affordable way to grow your brand through content.